In celebration of the launch of its new luxury Digital Flagship store at gucci.com, Gucci will break new ground on September 22nd, 2010, by connecting the event world and virtual world with Gucci Connect E-vent, hosted on gucciconnect.com. Taking live-streaming of fashion shows to the next level, Gucci introduces a fresh, new way of allowing Gucci enthusiasts worldwide to engage with the House and its fashion show through its own proprietary social networking video technology. Gucci Connect E-vent will allow users to share their live webcam videos – online and at the Gucci show space – with assigned virtual seating at the E-vent.
Beginning August 30th, virtual guests will be able to sign up on gucciconnect.com to receive an e-ticket granting them access to the E-vent as a virtual attendee at Frida Giannini's Women’s Spring Summer 2011 in Milan on September 22nd, 2010. Gucci Connect E-vent will offer the same guest benefits to virtual guests as Milan event guests with live runway presentation, virtual seating with webcam videos shared at the Gucci show space and social networking opportunities. Through Gucci Connect’s webcam share technology, virtual guests will be mixing with the world's buyers and press, who attend the seasonal fashion shows in New York, London, Milan and Paris.
Here is the link to sign up: http://www.gucciconnect.com/about
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